It is my passion to encourage, equip, and elevate entrepreneurs and artists to RISE to the next level in business and live with a purpose.

I speak on a number of topics including branding, navigating change, work flow, business leadership, social media excellence, contracts and many others relevant topics.

After 20 years professionally in the culinary world and 16 years of being a shop owner, I have learned so much along the way. 

I am an artist, business owner and educator.

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I love to get people “thinking big” while taking the baby steps to advance in all areas of your life.

Let us grow together while relating to our current culture, gaining new points of view to how our customers purchase and see the world.

Be prepared to revolutionize your career, your goals, and your dreams.

“When it comes to masterful Wedding Cake design, there is no one more talented or as sophisticatedly savvy as Sherri Meyers of the Pastry Studio. I have had the pleasure to delight in her wedding creations for years and years (how lucky am I?) and I am always bedazzled by her artistry. Her wedding cakes are flawlessly crafted and polished to perfection—no detail is left untouched.  

Sherri is a true artist and she approaches every design with a master’s eye. She is a beacon of council to wedding professionals in cake design and throughout the wedding industry. Her business and marketing skills are consistently picture perfect. You can always count on Sherri and her team to create the next Wedding Cake Trend.”

— Corrine Heck
Details Flowers Software, Founder & CEO

“Sherri Meyers has been my mentor for the past two years, since I first interned under her leadership at The Pastry Studio. I not only learned the art behind designing cakes, but also how to successfully run a business. Sherri has been an inspiration to me, always making herself available to provide me with advice and motivation when it comes to perfecting my craft. Her positive attitude and transparency, with over 20 years as a successful business owner, have lent her to be a powerful speaker. She most recently spoke to our Wholesale Bakeshop class, where she shared her knowledge from both the creative and business aspect, and while describing her journey to owning and operating a successful couture bakery, inspiring future pastry chefs of our industry.

Sherri’s shift to educate other small business owners is a gift that all up and coming entrepreneurs should take advantage of.”

— Andra D. Harris
Head Baker at Daytona State College, Field Instructor at Le Cordon Bleu

SMART BUSINESS
EDUCATION & INSTRUCTION

private instruction for business owners sherri meyers

Taking the Artist
to the Entrepreneur

For Business Owners/Cake Artists
who want to grow your business
and work more efficiently.

Private and semi-private instruction is offered
throughout the year based on availability.

Lessons will be conducted at
The Pastry Studio
311 Seabreeze Boulevard
Daytona Beach, Florida 32118

Each class is custom tailored
to the student’s requests. 

SAMPLE TOPICS
Finding Your Customer

Work Flow
Client Meetings
Pricing
Your Portfolio
Effective Networking
Goals • Marketing • Contracts
Product Photography
Social Media

One Day – 5 hours: US $1000
Two Day – 5 hours each: US $1500
(scheduled on two consecutive days)
A second person in your company may attend
for an additional charge of $300.

Call 386.255.6404 or email
sherri@thepastrystudio.com to register.

ANNUAL WORKSHOPS
GROUP INSTRUCTION

smart business workshops training daytona beach fl the pastry studio

The Art and Business
of the Wedding Cake

For Cake Shop Owners / Cake Artists
Taking the Artist to the Entrepreneur
2 day group seminars available once a year

FEBRUARY 26 & 27, 2019

The Pastry Studio
311 Seabreeze Boulevard
Daytona Beach, Florida 32118

DAY 1

Finding Your Customer
Work Flow
Client Meetings
Pricing
Your Portfolio
Networking
Goals • Marketing • Contracts

DAY 2

Product Photography
Expanding Your Reach
Social Media
Getting Published
Q & A

Workshop fee: US $1250
Call 386.255.6404 or email
sherri@thepastrystudio.com to register.